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Ten Marketing No-No’s

By Natasha | June 11, 2007

1. Don’t assume you know what your customers’ needs are.
2. Don’t underestimate the shortcomings of your business
3. Don’t try to market your product to everyone
4. Don’t take your customers for granted
5. Don’t hire slick salespeople with poor listening skills
6. Don’t design your marketing plan in a vacuum
7. Don’t leave weaker areas of the business alone
8. Don’t launch into expensive research every time
9. Don’t dwell on poor performance
10. Don’t stress out completely and lose your work-life balance

Source: Marketing Work: Unlocking Big Company Strategies for Small Business by Chris Lee and Daniele Lima, Morgan James Publishing

Topics: Marketing |

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