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It’s not what you say, it’s what you can prove!

By Natasha | April 28, 2007

Marketing isn’t all about what you say, it’s what you can prove!

In a world where many businesses find it hard to stand apart from their competitors, there is a way to differentiate your products and services from another.  To make your customers and prospects believe that you are the better and preferred option to accommodate their needs is vital.

Here is how you do it: 

Provide proof statements to support the claims you make – providing proof will make a creative marketing spiel evolve into a believable piece of information.  Proof can take many forms from statistics to client endorsements, testimonials and industry recognition.

It is as simple as collecting media clippings that you have been featured or referred in. 

Use these items of proof to support your marketing campaign and messages.  Provide them to prospects and be rest assured that you have made one step towards setting yourself apart from a competitor.

Topics: Marketing |

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