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Women making plans: research findings

By Natasha | April 6, 2007

From a recent research study conducted by Five-id in Brisbane of women in business, it was found that 60% have a marketing plan for their business.  Of the 60%, only 39% had a plan in a written form.  The remaining 61% fly by the seat of their pants and don’t use measurements to gauge the success and return on marketing activities.

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It’s time to give your business plan the KISS of life!

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