Archive for May, 2008

Drive Customers Your Way

Friday, May 30th, 2008

When starting a small business with a limited marketing budget, how do you possibly compete with the bigger players in the market in terms of promotion?

Tell everyone you have arrived. Get your name out there.  Word of Mouth marketing is the key to getting more and more people to know who you are and what you [...]

Evaluating Advertising Effectiveness

Friday, May 16th, 2008

When evaluating the potential effectiveness of different advertising, use the following questions:

Does the ad clearly identify your brand?  Does it do so immediately and throughout the ad?
Does the ad feature a tag line that reinforces the brand’s promise?
Does the ad reinforce your brand’s identity?
Does the ad connect with the reader on an emotional level?  Does [...]