Archive for March, 2008

Customer Service 101

Thursday, March 6th, 2008

Customers don’t care about your problems. They want a product or service delivered as promised, not an excuse for why it didn’t happen. And be prepared for indifference if your idea of small talk includes personal anecdotes about kids with the flu or a flat tyre on the way to work. Remember, they’re your customers, [...]

Is Your Headline Working for or Against You?

Sunday, March 2nd, 2008

Don’t blame media choices for a failed marketing campaign. Deciding that your direct mail or print ads didn’t work can be a costly mistake, for instance, when a more likely explanation is that you chose the wrong message for your audience.
Or perhaps the problem is as simple as a boring, ineffective headline. You might even [...]