Archive for September, 2007

Is Your Headline Working for or Against You?

Sunday, September 23rd, 2007

In a recent post on her blog, Results Revolution, Marianna Hayes writes about her pet peeve—blaming media choices for a failed marketing campaign. Deciding that your direct mail or print ads didn’t work can be a costly mistake, for instance, when a more likely explanation is that you chose the wrong message for your audience.
Or [...]

Before Christmas rounds the bend…..

Monday, September 17th, 2007

……. organise your personalised Christmas cards
As the year comes to a close, Christmas represents the perfect time to thank your customers for their support. Now is the time to start thinking about your card and message.  Get in early to beat the rush at the Printers.
Traditionally, most businesses will send their customers an off-the-shelf design [...]