Archive for June, 2007

Ten Marketing No-No’s

Monday, June 11th, 2007

1. Don’t assume you know what your customers’ needs are.
2. Don’t underestimate the shortcomings of your business
3. Don’t try to market your product to everyone
4. Don’t take your customers for granted
5. Don’t hire slick salespeople with poor listening skills
6. Don’t design your marketing plan in a vacuum
7. Don’t leave weaker areas of the business alone
8. Don’t launch into expensive research every time
9. Don’t dwell [...]