Archive for May, 2007

I don’t have time for marketing

Sunday, May 13th, 2007

The function of marketing is often left behind whilst many small business owners and managers tackle the everyday tasks of the business.  From a recent study conducted by Five-id, time was most mentioned as the reason why business owners did not get involved with marketing or business planning and the reason why they in fact [...]


Wednesday, May 9th, 2007

For extra resources to assist your business, we have supplied for you businesses that we recommend.
Introducing The Word Shop

Since 1990, The Word Shop has been assisting clients to find the right words for:
• brochures,
• websites,
• advertisements,
• letters,
• newsletters,
• media statements,
• multimedia productions,
• corporate publications,
• packaging, and more.
Use our copywriting, editing and proofreading expertise to ensure your communications correctly and effectively target your audience.
We write [...]

Marketing for beginners

Wednesday, May 9th, 2007

What is marketing?
There are so many definitions of marketing and they go beyond what the average person thinks.  Marketing goes beyond selling.
Here are a few definitions I have come across:
Marketing ….
…. is what we do to create, expand and maintain a collection of customers profitably
…. is the process of planning and executing the conception, pricing, [...]