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What pizza?

Friday, January 18th, 2008

Trying to sell pizza, trying to promote a school, trying to sell shoes, toys or even a house?
You wouldn’t try to sell a house without displaying the house in your advertising or brochure.  The same goes for trying to sell a school to parents.  How do you stir the emotions of your prospective parents if [...]

Are You Ready to Rock?

Wednesday, January 9th, 2008

Rock stars are, in actuality, fantastic marketers. According to Mack Collier, in a recent post at The Viral Garden, “Musicians do such an amazing job of exciting the people that buy their music, and turning them into fans.” If your company has an inner Gwen Stefani just begging to break out, here are a couple [...]

The Art of Referrals

Friday, November 16th, 2007

For many of us referrals are an important part of our business. But what warrants a referral and how do you get your clients to give them. The key to referrals is to exceed client’ expectations…. but you must let them know you have done so!
Often in our business dealings we supply a product or [...]

Putting the V.I. back into V.I.P.

Sunday, October 28th, 2007

I came across this Blog topic and doesn’t it ring true. Just recently, I was invited to a VIP night and on arrival I found half the city there, it was a bit like shopping on Christmas eve,everyone was out in force.  That didn’t make me feel much like a V.I.P.  so I turned around and left.
The concept of holding [...]

Three Tips for Generating Referrals

Saturday, October 20th, 2007

Boosting your referrals is as easy as asking yourself three questions:

Do your existing clients understand the full scope of your services? It’s possible you have clients only too happy to give referrals who are aware only of the services they use. The solution is to give your clients a big-picture view of your company.
Do your clients [...]

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