Marketing Meltdown
Saturday, October 25th, 2008Marketing budgets often take a hit during economic downturns. And whether your department experiences a cutback, or you’re simply on the hunt for inexpensive ways to increase your reach, Jenni Hilton offers ideas for maximizing your PR dollar in a post at Eternal Thoughts from a Sunshine Mind. Here are some highlights:
Get listed in local [...]
Let Everyone in on the Launch
Thursday, August 7th, 2008Sourced from Service Untitled
Before you introduce a new product or service, it goes through a lengthy design process and rigorous testing. You spend untold hours on a marketing strategy, getting everything just right. Launch day comes, though, and you realize you forgot something: Nobody told your customer-service department about the company’s latest and greatest offering [...]
3…2…1… Happy Financial Year!
Wednesday, July 9th, 2008What better way to celebrate the start of the financial year than with a review of your marketing goals and objectives.
Here are three simple steps.
Review your 07/08 marketing activities. What was successful? What was not? Did you conduct your marketing activities according to plan? Did you have a plan? What was the impact of your [...]
Drive Customers Your Way
Friday, May 30th, 2008When starting a small business with a limited marketing budget, how do you possibly compete with the bigger players in the market in terms of promotion?
Tell everyone you have arrived. Get your name out there. Word of Mouth marketing is the key to getting more and more people to know who you are and what you [...]
Evaluating Advertising Effectiveness
Friday, May 16th, 2008When evaluating the potential effectiveness of different advertising, use the following questions:
Does the ad clearly identify your brand? Does it do so immediately and throughout the ad?
Does the ad feature a tag line that reinforces the brand’s promise?
Does the ad reinforce your brand’s identity?
Does the ad connect with the reader on an emotional level? Does [...]