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Know thy customer and care enough

Tuesday, October 2nd, 2007

Jim Rohn once said “If you care at all, you’ll get some results. If you care enough, you’ll get incredible results.”  There are many keys to business success – vision, goals and planning, differentiation and strategic relationships, but there is one key factor that must be in place for a business to succeed and that [...]

Know thy customer and care enough - one key to business success

Tuesday, October 2nd, 2007

Jim Rohn once said “If you care at all, you’ll get some results. If you care enough, you’ll get incredible results.”  There are many keys to business success – vision, goals and planning, differentiation and strategic relationships, but there is one key factor that must be in place for a business to succeed and that [...]

Before Christmas rounds the bend…..

Monday, September 17th, 2007

……. organise your personalised Christmas cards
As the year comes to a close, Christmas represents the perfect time to thank your customers for their support. Now is the time to start thinking about your card and message.  Get in early to beat the rush at the Printers.
Traditionally, most businesses will send their customers an off-the-shelf design [...]

The Seven Dirty Words You Can’t Say in Email Subject Lines

Wednesday, August 29th, 2007

If you’ve ever heard George Carlin’s famous “Seven Dirty Words” you can’t say on TV, you can safely avoid using all seven in your subject lines. They will definitely get you blocked.
Top seven words NOT to use in your subject lines:

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all words that relate to sex or pornography
all words that related to [...]

5 ways to boost your marketing efforts

Tuesday, August 21st, 2007

So you don’t have a lot of time for marketing and not sure where to start with the limited time you have.  Here are five ways you can give your business a marketing lift.

Write a press release
Call a newspaper and ask who the feature editor is for your area of expertise
Write a series of survey [...]

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