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The Art of Referrals

Friday, November 16th, 2007

For many of us referrals are an important part of our business. But what warrants a referral and how do you get your clients to give them. The key to referrals is to exceed client’ expectations…. but you must let them know you have done so!
Often in our business dealings we supply a product or [...]

The Art of Referrals

Friday, November 16th, 2007

For many of us referrals are an important part of our business. But what warrants a referral and how do you get your clients to give them. The key to referrals is to exceed client’ expectations…. but you must let them know you have done so!
Often in our business dealings we supply a product or [...]

Putting the V.I. back into V.I.P.

Sunday, October 28th, 2007

I came across this Blog topic and doesn’t it ring true. Just recently, I was invited to a VIP night and on arrival I found half the city there, it was a bit like shopping on Christmas eve,everyone was out in force.  That didn’t make me feel much like a V.I.P.  so I turned around and left.
The concept of holding [...]

Three Tips for Generating Referrals

Saturday, October 20th, 2007

Boosting your referrals is as easy as asking yourself three questions:

Do your existing clients understand the full scope of your services? It’s possible you have clients only too happy to give referrals who are aware only of the services they use. The solution is to give your clients a big-picture view of your company.
Do your clients [...]

Slash your price and lose loyalty

Monday, October 8th, 2007

Warning: Be Careful with Discount Pricing
Companies use discount pricing for many reasons: To stimulate short-term sales; to match a competitor’s price reductions; to get high-traffic display space at a major retailer.
But before you slash your price, consider the impact this could have on customer loyalty.
Why? If a customer is more loyal to price than to [...]

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